The AIGA UIUC Student Group is a student organization at the University of Illinois at Urbana-Champaign.
It aims to create a design community where students interested in graphic design and related fields can share and build upon their knowledge and skills. It works to provide opportunities that introduce students to the professional world and their future careers.
It is affiliated with the Chicago chapter of AIGA — the professional association for design. Although the national organization has established guidelines and assets for branding student groups, it’s common for student organizations to develop more unique, independent brand identities.
The student organization sought to establish itself as a pre-professional organization while maintaining a friendly, community-oriented brand personality. It needed a brand system that was structured enough to help build brand recognition but flexible enough to facilitate variety.